Forgoing more than $1 million, Michigan and Ohio State on Wednesday walked away from a deal that would have renamed their annual football game the SBC Michigan-Ohio State Classic.
SBC Communications had offered each school $260,000 for each of the next two years. A logo for the Nov. 20 game featuring SBC's name was to have been displayed on the scoreboard and on signs around Ohio Stadium, but not on the field or players' uniforms.
The order of the two school names was to be switched for next year's 102nd annual meeting in Ann Arbor.
Michigan Athletics Director Bill Martin said he and university President Mary Sue Coleman decided that giving a formal title to what has been known to generations of fans as simply "The Game" was unacceptable.
"The money was not the issue," Martin said during a telephone interview. "It was a matter . . . that this was inconsistent with the values that we share with the greater Michigan family."