Mayer Brothers in West Seneca is selling its division that delivers 5-gallon containers of bottled water to homes and offices to Vermont Pure Holdings, a distributor and bottler of spring water.
In return, Vermont Pure Holdings has given Mayer Brothers a 10-year contract to produce bottled water under the Vermont Pure and Hidden Springs names and bottled water with minerals added under the Crystal Rock name.
The sale of the customer list and some trucks will not affect Mayer Brothers' production of its apple cider and the private-label bottled water that it sells to Wegmans, Tops, Shop-Rite, Pathmark, Giant Eagle and Stop & Shop.
The Mayer family still runs the company, which was founded in 1852.
"We felt we were best at making quality beverages," said Garrett Mayer, vice president. "It was really an opportunity for us to do what we do best."
The contract will increase Mayer Brothers' production of 5-gallon containers by 35 percent and will probably result in the company adding to its work force of 120, Mayer said.
Vermont Pure Holdings will distribute the 5-gallon containers in Buffalo, Rochester and Syracuse.
Vermont Pure Holdings, which is based in Williston, Vt., will hire 11 people formerly with Mayer Brothers, including the manager of that division, two office workers and seven route salesmen who deliver the water.
Vermont Pure Holdings is expanding its home and office business by buying smaller regional home and office bottled water distributors.
Earlier this year, Vermont Pure Holdings bought Mayer Brothers' home and office delivery business in the Rochester area.
Those combined routes had sales of $2.7 million during the last 12 months, according to Vermont Pure Holdings.