Eastern Hills Mall in Clarence has installed a new marquis in front of the mall on Transit Road.
The double-sided marquis has two electronic readerboards and stands 40 feet high. The upper readerboard displays information on movies playing at the Dipson Theater inside the mall. The lower board displays mall promotions, events and store openings.
The mall's previous marquis used plastic letters that sometimes blew away in bad weather. It could only be changed by an employee on a ladder.
The marquis is the latest in a series of additions and renovations the mall's owners, Mountain Development Corp. of New Jersey, have made since buying the mall last year. The mall also has a new food court with two fireplaces and plasma televisions, a new roof and new air conditioning.