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Kid Rock's rowdy beer party in his hometown was caught on camera -- and that was the idea.

Thousands braved the chill at the Michigan State Fairgrounds on Saturday for Kid Rock's tailgate party and free concert, which doubled as the backdrop for the rap-rock bad boy's latest video.

While filming the video for his single "Forever," Rock treated the crowd to a free concert that included a rendition of "Sweet Home Alabama." Actress-model Pamela Anderson, who is to appear in the video, also was on hand.

Fans were encouraged to bring coolers of food and beverages and dress in red, white and blue, and they were equal to the task. During filming, they drank beer and tossed cans on the stage to play up the party atmosphere for the camera.

The video for "Forever" is scheduled to air on MTV starting next Monday. Rock's new album "Cocky" goes on sale Nov. 20.

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