Batavia is stepping out with its own marketing effort to attract new business.
An economic development committee in Batavia has released a new full-color brochure touting the village's market advantages called "Discover Downtown Batavia."
The Batavia Business Improvement District is boasting its location between Rochester and Buffalo and easy access to about 3 million Western New York residents.
The brochure will be sent to retailers, restaurants, business owners and developers throughout the state.
Genesee County, which includes Batavia, is also part of the eight county region being marketed by the Buffalo Niagara Enterprise campaign.