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BUFFALO NIAGARA ENTERPRISE RESCHEDULES NATIONAL AD CAMPAIGN

The Buffalo Niagara Enterprise juggled its national advertising campaign following terrorist attacks on New York and Washington out of respect for the victims.

Television advertisements promoting the Buffalo Niagara region were scheduled to begin appearing on CNN and Fox Sports Net last week. Networks suspended advertisements during the immediate news coverage, but the BNE's spots would have started running when advertising resumed.

The commercials were postponed and will not begin until Oct. 8, BNE President Thomas A. Kucharski said.

Campaign leaders suspect CNN viewership has surged because of important international news, but were concerned about the tone of the spots amid the critical nature of the news, Kucharski said.

"We're reevaluating everything and we're trying to be respectful and sensitive to the World Trade Center disaster," he said.

The Buffalo Niagara Enterprise is a five-year, $27 million marketing campaign designed to enhance the region's image, attract business investment and create jobs.

BNE radio advertisements which were already running on National Public Radio will continue through Nov. 10, Kucharski said. The television spots are rescheduled for Oct. 8 through Nov. 17.

The BNE has received some requests for information about available space which could potentially house relocating Manhattan offices, but is not soliciting the business, Kucharski said.

"We've received some inquiries, but we're trying to support the state and the mayor (of New York City) and help them find space in the New York City metropolitan area. We want to be respectful and we want to be supportive. They're our neighbors," Kucharski said.

Lawrence Southwick Jr., an economist at the University at Buffalo, said he thinks terrorism will contribute to a longer term trend of companies picking rural, suburban and small-to-mid city locations as alternatives to urban centers.

"In the longer term, I think we'll see some companies decide to locate their operations away from large cities that could be targets for future acts of terrorism. Information technology now makes it convenient for companies to be located anywhere and still stay connected with their industry and service their clientele," Southwick said.

e-mail: cbridger@buffnews.com

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