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FLYNT INVESTS IN NEW ORLEANS STRIP

Larry Flynt says he got out of the strip club business in the 1970s because his Hustler magazine became so popular. Now, he's getting back to basics.

The publisher made a deal with the owners of a Bourbon Street "gentlemen's club" in the French Quarter, selling the right to use the Hustler name in exchange for 10 percent of the lounge's gross profits. Flynt says the Hustler Club will debut next month with a simple business strategy.

"We're going to have girls -- lots of them," Flynt said. "That's the trademark of Hustler."

Flynt, who owns Hustler-themed retail shops in Ohio and California, said he aims to open "between eight and 10" Hustler Clubs around the country.

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