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GOLF DAY GOING OUT OF BUSINESS, CLOSING TWO AREA STORES

Golf Day, a discount golf equipment chain, announced that it will close all 79 of its stores, including two in the Buffalo area.

Financial difficulties at the corporate level have forced the chain's owner, Trend Lines, to file for Chapter 11 bankruptcy protection, and sell off its golf stores, catalog and Internet sales operations.

Locally, going out of business sales are under way at Golf Day stores located at 3838 McKinley Parkway, Hamburg, and 4333 Porter Road, Niagara Falls.

The chain entered the Buffalo market in October 1998.

In announcing the liquidation plan, Stanley Black, Trend Lines chief executive officer, said he's disappointed that efforts to find a buyer for Golf Day did not pan out. He credited the chain's employees with doing their best to make the chain profitable.

"When we filed for bankruptcy protection we never envisioned the closing of Golf Day stores. I am very grateful to our employees for all their efforts. We had a great Golf Day team," he said.

Massachusetts-based Hilco Merchant Resources has been appointed by a federal bankruptcy court to oversee liquidation of Golf Day assets. That effort has gotten under way with no closing date.

Michael Keefe, Hilco's merchant resources chief, said a combination of quality inventory and liquidation prices should be a draw to consumers looking for end-of-season golf equipment upgrades.

"Many of the items and best brands are traditionally not discounted in retail stores. This is an unprecedented opportunity for the golfer to obtain some of the best brands at tremendous savings," Keefe said.

Revere, Mass.-based Trend Lines, parent of Golf Day, is best known as a specialty retailer of woodworking tools and accessories sold through its self-titled catalog, and through its Woodworkers Warehouse and Post Tool retail chains.

The company plans to sell off its Post Tool stores to focus its efforts on the Trend Lines catalog and Woodworkers Warehouse.

It will continue to operate its three Buffalo area Woodworkers Warehouse stores, located at 4101 Transit Road in Clarence; Delaware Consumer Square in Buffalo, and Seneca Square Shopping Center in West Seneca.

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