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Bob Knight and Latrell Sprewell have both run into trouble for choking someone during a basketball practice. Now both have been featured in TV ads for the same sneaker maker.

A commercial for the And1 sports apparel company starring Knight was being edited Tuesday and will air during the Olympic basketball semifinals and finals this week, a spokeswoman for the And1 athletic apparel company said Tuesday.

Sprewell appeared in an And1 ad during last year's NBA Finals.

"For us having taken a position with Latrell Sprewell in the past and with playground players, it's a natural for And1 to give voice to high school and college players during the Olympics. Bob Knight is a perfect fit for the brand to be able to say that," And1 spokeswoman Errin Cecil Smith said.

Knight coached the 1984 U.S. Olympic basketball team, the last all-amateur group to win a gold medal.

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