First came moving day: The Professional Bowlers Association moved its headquarters from a commercial strip in Akron, Ohio, to the 28th floor of a Seattle skyscraper.
Next, a tougher challenge: The league's new owners intend to make bowling hip. And they've hired two former Nike executives to do it.
Ian Hamilton, who once signed a young tennis player named Andre Agassi to a Nike contract, was named the PBA's commissioner on Tuesday. Steve Miller, Nike's former director of international sports marketing, was named its president.
"There was a time when NASCAR was just Southerners turning left," PBA chairman Chris Peters, a former Microsoft vice president said. "We aren't sports marketing experts, but we are very ambitious guys. We've had a lot of successes in our lives, and we expect this to be another."
In the PWBA's $100,000 Brunswick Women's World Open in Newnan, Ga., Liz Johnson of Niagara Falls was 10th with 3,675 pins through three rounds, Cindy Coburn-Carroll of Williamsville was 12th with 3,641 and Michelle Frank of Grand Island was 19th with 3,582. Cara Honeychurch leads with 3,744.