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This may be the Rose City, but handlers for afternoon talk-show host Rosie O'Donnell say she has dibs on her name.

Warner Brothers and Telepictures, producer and distributor of O'Donnell's show, claim that KRSK-FM is using her famous -- and trademarked -- first name without her permission when the radio station refers to itself as "Rosie 105."

The companies have filed suit in federal court, demanding that Entercom, the Pennsylvania-based firm that owns KRSK, quit using the "Rosie" nickname.

Station executives say the name honors Portland, which is known as the Rose City.

"There was no intention to be associated with Rosie O'Donnell," said Entercom's lawyer, Ramsey Alsalam. "We're not using 'Rosie' to create confusion among our listeners."

O'Donnell's lawyers say the station is capitalizing on O'Donnell's fame.

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