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CARL S. GERACE, ADVERTISING ACCOUNT EXECUTIVE

Carl S. Gerace, 61, of Amherst, a broadcast advertising account executive in Buffalo for more than 35 years, died Friday (Jan. 28, 2000) in Roswell Park Cancer Institute after a long illness.

The Buffalo native began his career in the late 1950s during the rock 'n' roll era as a record promoter, and in 1964 moved into radio as sales manager of WBUF-FM. Over the last three decades, he was an advertising account executive for WUTV Ch. 29, WYSL AM and WPHD FM, WZIR/WKSE FM, WHLD AM, WUWU/WNUC FM and CJRT Radio in Fort Erie, Ont.

In 1993 he moved into cable television advertising with TCI, which later merged with Adelphia Cable to become Adelphia Media Services. He also was a charter member of the Buffalo Broadcast Pioneers, the local chapter of the Broadcasters Foundation in New York.

A graduate of Bishop Fallon High School and Bryant and Stratton Business School, Gerace enjoyed gardening and football.

He is survived by his wife, the former Carmela Valenti; two sons, Kevin of Attica and Charles of Cedar Rapids, Iowa; three stepsons, David Valenti of Amherst, Mark Valenti of Hamburg and Richard Valenti; and 11 grandchildren.

Prayers will be said at 8:45 a.m. Monday in Amigone Funeral Home, 1132 Delaware Ave, followed at 9:30 a.m. by a Mass of Christian Burial in Holy Angels Church, 348 Porter Ave.

[H/Jones].

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