An Attica business is being forced to change its name because a giant toy retailer refuses to play games.
Tires "R" Us on North Pearl Street has been under siege since last June by Toys "R" Us. John A. Amberger Jr. of Attica, who bought the tire sales and service business in August 1998, said Thursday he is finally giving up.
"I can't afford to fight them," he said. "In the last letter from the Paramus, N.J.-based firm's attorney we were given six months to drop a name that's been with this business for more than 12 years, with no complaints," Amberger added.
The 3-bay garage with four employees will have to change its name and all references, including stationery, business cards, signage and advertising.
Faced with this expense, Amberger said "I hope to get some mileage out of it by having a contest to choose a new name."
The 37-year-old owner has already received about 60 suggestions ranging from "Whe'el Fix" to "Trackside Auto," for its location on a railroad siding.
The owner says he'll choose a new name around March 1 before the toy firm's 6-month ultimatum expires.