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EAT YOUR PEZ AND WEAR IT TOO

Would you like to smell like Pez?

Americans eat 3 billion of the little candies a year out of their even more popular dispensers. Collectors have been snapping up the dispensers since long before Beanie Babies hit the scene (the online auction site eBay has its roots in Pez trading).

Now, the Orange, Conn.-based Pez Candy Co. has signed a licensing agreement with a Florida perfume company for a Pez fragrance.

Parlux Fragrances Inc. of Fort Lauderdale, Fla., says it will be out by the end of the year with eau de Pez, with an eye toward a potential line of Pez cosmetics.

By the way, did you ever wonder what Pez means? It's an abbreviation of "pfefferminz," the German word for peppermint.

The shoes make the man

Miller Brewing Co. hopes big bowling shoes will generate big laughs in a new advertising campaign aimed at reviving sales of Genuine Draft, its second largest brand after Lite.

During the early and mid '90s, Miller used spots that emphasized Genuine Draft's cold-filtered process, with classic rock music blaring in the background. Sales slumped.

The next generation of ads, shot in black and white and with no spoken narration, cast Genuine Draft as a "macrobrew." Sales still slumped.

The new television commercials, which began Saturday, carry the theme "Never Miss a Genuine Opportunity" and are the first from the ad agency J. Walter Thompson of Chicago.

In one ad, a guy at a bowling alley isn't happy about having to wear size 19 shoes -- the only ones available. As he laces the oversized shoes, he spots an attractive woman and has a Genuine Draft sent to her.

The woman snickers at the guy, until he props up his feet and displays the huge shoes.

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