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CENTURY'S BEST DOWN TO RUTH AND JORDAN

Babe Ruth vs. Michael Jordan; the man who saved baseball vs. the man who sold basketball.

ESPN's countdown of the century's greatest athletes has reached the final two -- Ruth and Jordan -- with the winner to be announced today (5 p.m., Ch. 7).

One was the most compelling sports personality of the first half of the century, the other an athlete who delivered his sport to the doorstep of corporate America.

Ruth turned the country's attention from the Black Sox scandal and became baseball's first home run slugger. Jordan spearheaded basketball's charge into the mainstream of Madison Avenue, wedding the game's entertainment element to advertisers.

They are the survivors of the yearlong countdown after running back Jim Brown was announced as No. 4 and boxer Muhammad Ali came in at No. 3.

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