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AN UPHILL FIGHT

Olympic gold medalist Picabo Street is suing the Sun Valley Co. for using her name in ads and other promotions without her permission.

The lawsuit, filed in U.S. District Court in Boise on Dec. 16, seeks all profits from the resort since July 1999, attorney fees and unspecified damages. It also asks that Sun Valley stop using her name.

Street, who was raised and learned to ski in Sun Valley, is a former World Cup downhill champion and a 1998 Olympic gold medalist. She is currently training for the 2002 Winter Olympics.

In the lawsuit, Street's attorneys claim the skier gave Sun Valley officials permission to use her picture in the resort's 1995-96 brochure but didn't have permission for advertisements and promotional materials that have appeared online and in magazines.

The lawsuit contends Sun Valley Co. has used her name for its commercial advantage, never compensated the 28-year-old Street and put her in violation of an agreement with one of her sponsors.

Sun Valley Co. spokesman Jack Sibbach said the resort had no comment on the lawsuit Tuesday.

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