David Goerlitz, the former Winston model turned anti-tobacco advocate, will speak with pupils at the Niagara Middle School at 11 a.m. Friday to tell them not to start smoking.
He will help to kick off the Kids Health Initiative that advocates increasing the cost of cigarettes by $1 a pack.
"There's one simple and very good reason to raise the price of cigarettes," said Gretchen Leffler, regional executive director of the Eastern Division of the American Cancer Society. "It significantly reduces the number of youth smoking. I think that's a very strong reason -- to save our children from the hazards of tobacco and very possibly an early death from a tobacco-related disease."
Ms. Leffler said that every day more than 200 youths in the state start to smoke. By increasing the price of cigarettes, teen smoking can decrease by as much as 30 percent, she said.
Goerlitz also will appear at Niagara Falls High School.