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YELLOW GOOSE EXPANDING INTO LEROY MARKET WITH ACQUISITION

MWS Enterprises Inc., of Clarence, operator of the Yellow Goose Markets chain, has acquired a six-store chain based in Leroy.

The area's largest regional convenience store chain has purchased the Midnight Express chain, bringing the local company's stable of stores to 49 company-run and three franchise stores.

Mark W. Sidebottom, president of MWS, said the acquisition is part of a corporate plan to solidify the company's position as a leading convenience store retailer in Western New York.

The newly acquired stores, which will be switched to the Yellow Goose name, are located in Leroy, Batavia, Pavilion, Spencerport, Ogden and Scottsville. All employees at those stores will be retained as Yellow Goose staffers.

Sidebottom said Midnight Express customers will see positive changes as a result of the new ownership.

Among the new introductions will be in-store food service. Most Yellow Goose outlets sell branded prepared foods including Pizza Hut specialties, Hoagie Bros. sandwiches, Genesee Farms ice cream and Bagel Land bagels.

MWS plans to remodel the six Midnight Express shops to fit the Yellow Goose format.

This is the second acquisition for Yellow Goose in the past 18 months. In 1997, the company bought out the Batavia-based Genesee Farms Dairy Mart chain, adding 10 stores to the then-33 store company. Those stores continue to be operated under the Genesee Farms Dairy Mart name.

Sidebottom and his wife, Patti, opened their first Yellow Goose store in 1981 in Lewiston. Today their regional business includes stores in Erie, Niagara, Cattaraugus, Chautauqua, Monroe and Genesee counties.

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