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Rose Farina, who managed the former Joanly Dress Shop in Lockport, died Monday (March 23, 1998) in Lockport Memorial Hospital after a brief illness. She was 90.

She was the mother of former Channel 2 reporter Tony Farina.

"She loved people," said Farina, now special assistant for communications for State Attorney General Dennis C. Vacco. "She was a very popular manager of a dress shop, when Lockport had a downtown. She was a fixture in downtown Lockport in those days."

Farina said he and his mother had just returned from Florida, where she visited two of her granddaughters.

"As a youngster, she quit school and was driving a truck at the age of 12 to put her brother through medical school," Farina said. "Those were the days, in the 1920s, when everybody got behind one member of the family, because there was no money."

Her brother, Dr. Anthony La-Rocco, died a decade ago.

Born in Lockport, the former Rose LaRocco was the widow of Attilio, who died in 1977.

After working at the Joanly Dress Shop from 1954 to 1962, Mrs. Farina worked for 10 years at the Sample Shop in Lockport Mall.

In addition to Farina, of North Tonawanda, survivors include a brother, Joseph LaRocco of Florida; a sister, Margaret Siracusa; seven grandchildren; and seven great-grandchildren.

A Mass of Christian Burial will be offered at 10 a.m. Thursday in St. Joseph's Church, Adam and Market streets, Lockport.

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