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MANUFACTURER PULLS ADS FOR CONTACT LENSES WITH UV BLOCKER AFTER COMPLAINT

Johnson & Johnson has pulled advertisements for its Acuvue Contact Lenses with UV Blocker in response to a Food and Drug Administration complaint that the ads misled consumers about how much eye protection the lenses offer.

The ads falsely imply that wearing the contact lenses negates the need for sunglasses or other protection against ultraviolet radiation, the FDA warned.

The lenses only offer protection for a limited area of the eye, are not a substitute for traditional UV-absorbing glasses and have not been proven to reduce UV-linked eye diseases, the FDA said in a letter dated Oct. 7 but not made public until Tuesday.

Yet in television ads, an actor put on the lenses and squinted up at the sun with no apparent problem, the FDA complained.

In addition, the ads falsely implied that indoor lighting caused a UV hazard, the agency wrote.

Print advertising for the lenses had similar problems, the FDA said.

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