The New York Stock Exchange floor was a sea of khaki-clad legs today as Gap Inc. promoted casual Fridays with free pants and shirts for about 3,500 traders.
The $250,000 giveaway marks the retailer's "Gap at Work" ad campaign, which is about wearing its pants and oxford shirts to work. The campaign will be emphasized by window displays at its 983 Gap stores in the U.S.
The traders wore their own jackets.
The campaign is part of Gap's plan to boost its advertising budget about 50 percent to $150 million this year.