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K-B Toy Works, a toy retailer, is the latest tenant to be signed to the just-opened Delaware Consumer Square shopping complex in North Buffalo.

The 7,200-square-foot store will join Lockport Savings Bank, Party City and three other small retailers in a structure now under construction on the northwest corner of the retail campus, at Delaware and Hinman Avenues.

Al Bell, senior vice president, real estate, with Consolidated Stores Corp., the parent company of K-B Toy Works, said Delaware Consumer Square is a prime location for the toy store.

"We think it offers us an opportunity to reach our ideal customer -- young families with children," Bell said. "And it's a market where we do not have to compete directly with Toys R Us, which is our chief competitor."

KB Toy Works offers a 5 0/5 0 mix of current name brand toys and so-called "value" toys, according to Bell.

"It's a unique concept because we bring together the new, hot toys and last year's great toys at very sharp prices. Its a combination of traditional retail and outlet shopping," Bell said.

The company currently operates 100 of the stores, exclusively in neighborhood strip plazas. "The idea is to be close by when you need that quick birthday party gift and you don't want the hassle and inconvenience of driving out of your way to a huge store," he said.

The North Buffalo store, which is the first K-B Toy Works store in the Buffalo market, is slated to open before Thanksgiving.

Columbus, Ohio-based Consolidated Stores Corp., a discount retailers of toys and close-out merchandise, purchased the Kay-Bee Toys chain from Melville Corp. earlier this year. It merged the Kay-Bee stores with its own stable of toy stores and has continued to operate the former Melville stores under the Kay-Bee name.

Consolidated currently operates more than 1,900 toy stores nationwide, including 917 Kay-Bee mall stores, including local stores in Main Place, Eastern Hills and Boulevard Mall and the Walden Galleria. Its toy division also includes 60 Kay-Bee strip stores, 100 K-B Toy Works and 102 Toy Liquidators and 18 The Amazing Toy Store strip stores.

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