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COMMERCIAL INTERRUPTION

While attending the Bills-Colts game, I watched in shock as Henry Jones injured himself while attempting to tackle a player from the opposing team. As I listened to Van Miller and John Murphy announce the game, Murphy had the opportunity to report to the WBEN listeners that in fact Jones' injury was a fractured leg. He proceeded to end this bit of ugly news by telling the listeners that this injury report was brought to us by "GHI. GHI the leader in health care . . . blah, blah, blah."

At what point do we say the greed must stop? Is it really necessary for GHI to sponsor player injuries on a radio broadcast? I understand the NFL is a hot commodity. I understand that the owners and employees of WBEN have a right to sell air time to any person or company that will pay. But how disgusting is it really for us to know that player injuries will be sponsored?

Of course, the company will argue that it merely sponsors the injury report. However, when a radio audience receives this report mere minutes after the unfortunate injury occurs, it sounds crude to the listener. Not to to mention the injured person's family and friends.

What would GHI have sponsored if nobody was injured during Sunday's contest? Was the marketing director of GHI pleased that they were able to sponsor a serious injury? What if there was a more serious injury, or even a fatality?

Information about sponsorship given to the viewer or listener during a serious event helps to desensitize the receiving audience to violence and aggression. It just doesn't occur on the radio but in all media. At some point greed must become an ethical question we need to examine more carefully in all aspects of life.
BRIAN S. GRAHAM
Buffalo

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