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PRUDENTIAL ENDS BROKER INCENTIVES

Prudential Securities Inc. today said it is eliminating extra incentives for its brokers to sell in-house financial products, in a move to erase potential conflicts between brokers and clients.

Prudential, the nation's fifth-largest brokerage, had been paying brokers about 5 percent more for selling the firm's own mutual funds, unit investment trusts and bonds and stocks underwritten by Prudential. But beginning next month, the brokers will earn the same as they do for selling rivals' similar products.

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