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THE HIGH COST OF O.J. FIXATION

THE PUBLIC'S obsession with the O.J. Simpson murder trial could cost corporate America as much as $10 billion in lost productivity this year, according to Ursinus College economics professor Bernard Lentz.

Lentz calculates that if just one in 10 of the nation's 115 million workers squandered 10 minutes a day watching, listening to or gossiping about the Simpson case on the job, that lost time could cost business $10 billion.

Lentz also calculated the value of time wasted on the Monday after Super Bowl Sunday at around $838 million.

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