Spending on newspaper advertising rose 7 percent to a record $34.2 billion last year, surpassing the previous high set in 1989, the Newspaper Association of America said Wednesday.
Total spending on retail, classified and national advertising was $31.9 billion in 1993.
In the fourth quarter total advertising expenditures rose 8 percent to about $10.0 billion. Retail ad spending rose 5 percent to $5.2 billion in the quarter, spending on classifieds jumped 13 percent to $3.8 billion and national ad expenditures grew 8 percent to $1.1 billion.
For the year, retail ad spending increased 4 percent to $17.5 billion, classified expenditures grew 12 percent to $12.5 billion and spending on national ads expanded 8 percent to $4.2 billion.