Better Homes and Gardens will be celebrating New Year's Day 1991 by sponsoring a float in the 102nd Tournament of Roses Parade in Pasadena, California.
"This is the second year in a row we have joined with the other members of the Better Homes and Gardens Network in sponsoring a float in the Rose Parade," said Daniel C. Higgins, president of Brassel-Higgins/Better Homes and Gardens. "And once again, we feel our float represents the Better Homes and Gardens image very well."
According to Higgins, the float -- entitled "Home for the Holidays" -- has a distinctive Currier and Ives look centered around a Victorian skating party. The float was created by award-winning designer Paul Rodriguez and is closely tied to the holiday season and the theme of this year's parade which is "Fun and Games."
Special features of this year's float include skating couples in late 19th century clothes, an intricate Victorian gazebo and trees and lamp posts hung with icicles.
Last year, he said, the Better Homes and Gardens float received the Governor's Special Trophy for the parade's most whimsical entry.
The Tournament of Roses Parade will be shown on all three major TV networks and the Fox Television Network, the Tribune Network and the Spanish International Network. Viewership is estimated at more than 100 million in the United States and more than 300 million more in the international market.
Brassel-Higgins/Better Homes and Gardens has been a member of Better Homes and Gardens Real Estate Service since 1978. Better Homes and Gardens was formed in 1978 as an extension of Better Homes and Gardens magazine and is one of the nation's largest real estate networks with more than 690 members, more than 1,400 offices and locations and more than 21,000 sales associates.
The Real Estate Service is an operating group of Meredith Corporation, a Fortune 500 diversified media company based in Des Moines, Iowa. In addition to real estate franchising, Meredith Corporation is involved in magazine and book publication and broadcasting.