Video retail giant Blockbuster Entertainment Corp. on Thursday denied a newspaper report that it plans to sell mailing lists of customers' rental selections.
The Wall Street Journal reported Wednesday that Blockbuster plans to sell customer lists next year to direct mail companies. The customers' names would be organized by the type of movie rented, the newspaper said.
A two-year-old federal law bars video stores from disclosing the actual titles of movies rented, but the subject matter of the videotapes is not protected. Blockbuster separates its videotapes into 37 categories by subject matter. The company has an estimated 30 million customers who have rented videotapes.