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Retailers considered the 1990 holiday shopping season an average one, although some reported an increase in sales during the last week before Christmas, a business group said Wednesday.

"Generally speaking, retailers in our survey consider it an average season," said James A. Quaremba, president and chairman of the Retail Council of New York State.

The Retail Council's fifth and final "holiday sales watch" for 1990 showed some retailers reporting sales increases from Dec. 17-24, with some merchants estimating the increases at between 7 percent and 9 percent compared with the same period in 1989.

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