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NYNEX RECEIVES AWARD FOR YELLOW PAGE CAMPAIGN

NYNEX has won a first-place award from the Yellow Pages Publishers Association for a 1989 sweepstakes campaign in Erie County.

The "Heading of the Day" advertising campaign for NYNEX's local yellow-page directory, was one of 19 entries judged by a panel of marketing professors.

The sweepstakes, which ran from Oct. 30 to Dec. 9, 1989, increased usage of the yellow pages by 18 percent, according to NYNEX.

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