The NFTA will launch a promotional effort next week designed to persuade riders of Metro bus and rail to buy tokens and save money.
The idea is to make commuters aware that buying tokens in groups of five or more represents savings of 10 cents per token, according to Daryl Rasuli, public relations manager for the Niagara Frontier Transportation Authority.
"We've been trying to get people to purchase more tokens," he said. "It's easier for us and easier for them."
Rasuli said the authority will introduce two promotional characters, Susie B. Saveadime and Charles T. Tightfist, to publicize the concept. They will visit most subway stations and many bus routes next week to distribute a free token holder and brochures outlining how and where to buy NFTA tokens.
Riders pay $1 for the normal $1.10 fare if they purchase the tokens ahead of time in groups of five or more, Rasuli explained. He said tokens are available at 29 locations throughout the area, with many banks participating in the program.