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Stovroff & Herman Realtors of Buffalo has formed a new firm incorporated in Ontario and registered to sell and market property in the Canadian province.

Stovroff & Herman (Ontario), Inc. has applied for its broker's license and will become a member of the Toronto Board of Real Estate. Joining the board will allow the firm to place property on its computerized multiple listing service, or MLS.

"Although some companies now do it, it actually is against Canadian law for American companies to advertise U.S. properties in Canada," said David Eckel, a partner with Stovroff & Herman. "You must have a registered office."

The office will be located in Missassauga with Ron Wicks, a former National Hockey League referee, serving as office manager. A 20-year NHL veteran, Wicks sold real estate for 15 off seasons, and gives Stovroff a name presence north of the border.

Another NHL alumnus, former Buffalo Sabre Mike Robitaille, spearheaded the move to set up the Canadian corporation, Eckel said. Robitaille heads Stovroff's Canadian relocation organization.

"Being able to put our American properties on the Toronto MLS will open up a brand new market, a new country for our customers," said Robitaille. "It's an entirely different market. We'll also be able to answer a lot of questions and offer Canadians a lot of convenience."

In addition to advertising in Canadian newspapers, Stovroff also plans to market commercial and industrial properties in the National IC&I, a Canadian publication devoted to that particular type of real estate.

In addition to placing listings and having access to the Toronto MLS, Stovroff's video marketing efforts can now go international. Videos of specific American properties can be sent to Toronto and allow potential Canadian buyers to look before actually traveling south.

"We've set up a Canadian 800 telephone number and are starting a generic advertising campaign," Eckel said.

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