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Actor Paul Newman and actress Meryl Streep will be making their first appearances ever in U.S. TV commercials later this year in ads for American Express Cards, the financial services company said Thursday.

Newman's commercial will debut on the CBS broadcast of the Super Bowl football championship game this Sunday, American Express said.

Streep has been filmed for a commercial that is expected to be aired later in the year, according to spokeswoman Gail Wasserman of American Express Travel-Related Services Co. Inc. Wasserman declined to say how much the actors had been paid for their appearances.

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