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Two former executives from Sherwin-Greenberg Productions Inc., a local film and video production company, have opened a consulting firm.

Carol A. Doggett and Robert E. Nesslin have launched a company called Video Resource Associates in Amherst, which specializes in helping businesses create training films, promotional videos and live video-conferences.

"We're not a production house and we're not an advertising agency," Nesslin said, describing the firm as a "resource," where companies can seek advice about using film and videos.

"Area production companies do a very good job from production and quality standpoints, but often clients need someone to guide them step-by-step through the project," Ms. Doggett said. "We can help them find out where to get a project done, how to get it done, and what it will cost."

Doggett and Nesslin worked for Sherwin-Greenberg until last August, when parent company, Empire of America Federal Savings Bank, sold it to S.E.V. Productions Inc. of Williamsville. The troubled savings and loan association has sold off many of its subsidiaries to counter losses.

During Nesslin's tenure as president of Sherwin-Greenberg, the production company expanded from its base in television commercials to corporate videos, interactive videodiscs and live satellite broadcasts. Ms. Doggett joined Sherwin-Greenberg about a year ago and worked as manager of marketing and client services.

Video Resource Associates at 3380 Sheridan Drive, Suite 381, will provide a unique service to Western New York businesses by serving as "account executives for video productions," according to Nesslin, who said he is confident there is sufficient demand to warrant the creation of such a firm.

"As Western New York companies move more toward the video media, we feel they need someone to be their advocate," Nesslin said, explaining that some local businesses are turning to video cassettes to train employees and making initial sales presentations.

The firm also plans a series of seminars on the benefits of using video, Ms. Doggett said.

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