advertising - The Buffalo News

Share this article

print logo
Art

Now starring on a billboard in your neighborhood: You.Or, more specifically, a message custom-tailored to boost your self-esteem and brighten your day, spelled out in bold, lower-case Helvetica letters: “you are beautiful”.The feel-good billboards, which are now popping up along area highways and thoroughfares, are part of a new public art project organized b…