New York's long public love affair with -- well-- itself is coming to an end.
After five years, new road signs will soon announce "NY has it all!"
The new campaign will be launched this summer to promote tourism across the state, according to state Department of Transportation Commissioner Paul Karras.
The campaign will replace the current "I Love NY" campaign -- which Karras stated has enhanced the state’s $105 billion tourism industry for five years.
"Since (Gov. Andrew M. Cuomo) initiated this branding effort, the number of tourists to New York State has increased by 18 percent and the direct economic impact of tourism on the State has skyrocketed by more than 20 percent," Karras said in a statement Friday.
"From Greater Niagara to Long Island, ‘I Love NY’ signs have helped get motorists off the roads and into mom-and-pop restaurants, shops, and historic destinations. This increased traffic has in turn boosted local economies that aren’t typical tourist attractions," Karras added.
Story topics: I Love NY