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Hamburg Wegmans piloting Instacart online order pickup

The Wegmans store at 3740 McKinley Parkway in Hamburg has begun piloting a click-and-collect program for the Western New York market.

Instacart customers can now shop and pay for groceries online or in the Instacart app, then pull up to a designated area at the curb and have groceries loaded into their trunk by a Wegmans employee.

Once customers place their orders and choose a pickup time, they're given a phone number to call when they're within 10 minutes of the store. The shopped and bagged order is held in a climate-controlled staging area inside the store, then brought out and loaded into a customer's vehicle while the customer waits. The customer is not required to leave the vehicle.

"Shoppers will pick up their orders in the drive lane, just like customers who request drive up service after cashing out," said Michele Mehaffy, a Wegmans spokesperson.

The curbside pickup lane is marked with signage inside. There is also signs about the program inside the store.

Instacart customers can now shop and pay for groceries online or in the Instacart app, then have their groceries loaded into their trunk by a Wegmans employee. (Contributed photo)

The McKinley store is already home to embedded Instacart contractors who shop delivery-only items, which are then delivered by delivery-only Instacart contractors.

Wegmans began piloting a curbside pickup program at its Pittsford store years ago, with Wegmans staff. It then expanded to surrounding stores. Walmart stores in North Tonawanda and Niagara Falls also offer curbside grocery pickup, as does BJ's Wholesale Club.

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