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Genre-blurring Fierte restaurant to open on Virginia Place

Good luck trying to pigeonhole Fierte, the new restaurant opening across Virginia Place from Mothers.

The restaurant, in the former Twilight Room space at 26 Virginia Place, will combine aspects of sports bars, craft cocktail enclaves and dance clubs, said owner Brandon Charles Carr. He hopes to be open by Valentine's Day.

"We intend to be a chameleon of everything," Carr said. "That's why we think we're going to be successful, because we don't want to pigeonhole ourselves in any one category."

With a projection screen and two large TVs, "if there's big sporting event we can be like a sports bar," said Carr. "During dinnertime we'll have house cocktails, real high-end stuff, drinks made in New York City like negronis, Manhattans, drinks like that." At night, a DJ will offer music, with areas for dancing.

Carr, who described himself as an entrepreneur, said it was his first restaurant. Extensive renovations have introduced new plumbing, sinks, and chandeliers, he said. "We're transforming the place while keeping the original brick and wood."

Its food menu will be "comfort food gourmet," he said, built on panini sandwiches, versions of Hot Pocket and Toaster Strudel-like eats, and ramen. Not the Japanese-style broth with chewy pasta, but the instant noodles familiar to college students.

The restaurant's chef will offer elevated versions, like cheese and sriracha hot sauce, peanut butter and broccoli, and Cincinnati chili style.

"It's types of foods that everybody loves, that are very inexpensive," said Carr, instead of spending an "arm and a leg." The aim is "simple foods served on silver platters, dressed up and nice. Where you can have a meal for under $15 that everyone loves."

In addition to DJs, the restaurant will offer live music, with a jazz and blues night once a week, he said. "We want it to have literally every aspect of every bar it can be. We want it to be right in the middle area."

"We're saying this is an alternative bar."

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