This Day in Bills History, Dec. 7: Turning on the Juice - The Buffalo News

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This Day in Bills History, Dec. 7: Turning on the Juice

Dec. 7, 1973 – You never know where a nickname will come from in sports, and whether it will catch on. This date marks the debut of one of the most popular nicknames in Bills history: “The Electric Company.”

Credit for this one goes to Budd Thalman, the Bills’ public relations director at the time. O.J. Simpson was on his way to the first 2,000-yard rushing season in NFL history, and Thalman wanted to give the offensive line a little credit.

Therefore, the unit became the Electric Company – because it turned on the Juice (O.J.’s nickname).

For the record, let’s salute that offensive line here. It consisted of tackle Dave Foley, guard Reggie McKenzie, center Mike Montler, guard Joe DeLamielleure and tackle Donnie Green. Tight end Paul Seymour, who was more of a blocker than a receiver, probably deserves to be on that list, too.

Since the Bills didn’t play on this day in 1973, we can assume that the nickname was put in a news release by Thalman. The Electric Company always will be remembered by Bills’ fans.

Budd Bailey is a retired sports reporter and editor at The Buffalo News. He is also the author of "Today in Buffalo Sports History." Learn more about the book here.

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