Is Buffalo ready for another ColorRush?
The Bills will be participating in the NFL's attempt to increase jersey sales and extra eyeballs on the Thursday Night game this week when they dress all in white – that's white jerseys, white pants, white helmets and white shoes against the New York Jets.
The Jets will be decked out all in green. (Yes, that means green shoes, too). New York's all-green look stops at the helmet to abide by the NFL's one helmet per-player per-season rule. Because the Jets wear white lids regularly they will be white for this week as well.
For their previous Thursday Night "ColorRush" game in November 2015, Buffalo went with an all-red uniform. That game, also against the Jets and the NFL's inaugural "ColorRush" event, was considered to be a bit of a misstep by many as the all-red vs all-green (and both with white helmets) caused problems among those football fans who suffered from certain types of color blindness. This certainly explains why the Bills will be going with the white look for this round. The Bills would go on to win that game, on the road, 22-17.
The Bills will wear white helmets (as always), and the retro standing-bison decals from last Sunday have been peeled off and replaced with the modern "charging bison" logo. What will be different with the helmets is the facemask. What has been gray for the past seven years will be white just for the one game to match with the overall all-white design of the uniform.
The Bills had worn a white facemask with their old red helmets for more than 20 years; the switch to gray happened in 2011.
This will be the first time in Bills history we've seen a white facemask with a white helmet. The result is a very clean, consistent look across the entire helmet.