The popularity of team Twitter accounts has added another dimension to following a hockey game. The social media voices of professional sports franchises are now increasingly ripe with personality; they inform, engage, promote and - occasionally - banter.
Spurred by the Los Angeles Kings' pioneering of the trend, many National Hockey League teams are on board, seeking to outdo each other with clever quips or digs. Sometimes the tweets are over the top or annoying, but other times they're pure gold.
On Friday, expansion team Vegas Golden Knights were on the verge of scoring their first goal in their first regular season game, but Brendan Leipsic's shot - which rolled underneath Dallas goaltender Ben Bishop and off Stars defenseman John Klingberg into his own goal - was subject to video review by officials and eventually overturned because of a whistle before the puck crossed the goal line.
Thinking quickly, the Vegas Twitter account dove into Sabres lore to express sympathy to the sufferers of "No Goal."
We just put one in the net. But the refs aren't sure, so they'll check it out.
A goal review in a Stars game? 18 years too late🙄
— Vegas Golden Knights (@GoldenKnights) October 7, 2017
If you're unfamiliar with one of the darkest moments in Sabres history, Dallas Stars villain Brett Hull scored the Cup-winning goal in triple-overtime of the 1999 Stanley Cup Finals' Game 6, but replays showed that the forward's skate was in the crease. Buffalo was denied an appeal for review, sticking a dagger in the team's hopes for its first-ever Cup.
Had officials taken a second look at the goal - as requested by Sabres coach Lindy Ruff - it's possible it would have been overturned. Years later, Hull, as well as The News columnist Bucky Gleason years later, contend that the goal would have stood anyway.
While Vegas' Twitter account has already received some national praise, Friday night's tweet pointed to mid-season social media form. Whether on an active Reddit thread or below the tweet itself, Sabres fans expressed their gratitude.
sabres fan here, squealed a little when i saw this tweet
— Drew Edborg (@drewedborg12) October 7, 2017
I hate social media and I grew up in Buffalo. Yet I say whoever is behind this account deserves a raise.
— John Flower (@JFPjflo) October 7, 2017