Performing amid sunset off the edge of Niagara Gorge can have a profound affect on visiting bands. It can be serene, spiritual--or in the case of Australia’s Atlas Genius, a possible reason for a quick return to Western New York.
The percussive indie rock outfit—now fronted by brothers Keith and Michael Jeffrey—joined Arkells at Artpark for the summer’s last Edgefest installment less than two months ago. Now, the band’s back to turn its originally scheduled Waiting Room date into a larger Town Ballroom bash, complete with the type of pulsating work that hooked fans to tracks off its 2013 debut “When It Was Now” and follow-up, “Inanimate Objects.”
But this visit, the Jeffrey siblings are not only touting new tracks and a fall tour. They’re promoting a social movement, “63 Days of Love,” built off its latest single, “63 Days.” Mired within a society they feel is growing more disconnected amid miscommunication and misconceptions, the band is encouraging friends and fans to devote 63 days to mend frayed ties through love, empathy and charity.
It’s a poignant message, as well as solid reason for the band’s quick return to a region known for its neighborly embrace.
Atlas Genius: 7 p.m. Oct. 10 at Town Ballroom (681 Main St.). Magic Giant and Half the Animal open. Tickets are $20 (box office, Ticketfly).