This Day in Bills History, Sept. 22: Bills give away thousands of rabbit's feet - The Buffalo News

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This Day in Bills History, Sept. 22: Bills give away thousands of rabbit's feet

Sept. 22, 1962 – Today represents the anniversary of one of the truly odd marketing moments in Buffalo's sports history, and it would be interesting if someone would step forward and claim responsibility for this one.

The Bills had lost their first two games in 1962 and were due to play the New York Titans in War Memorial Stadium. Clearly, a change of luck was needed.

Therefore, the team handed out 5,000 rabbit's feet to the fans attending the game in an effort to alter the team's good fortune. Clearly, that's an item that should be on display at the Buffalo and Erie County Historical Society.

The giveaway was about as good for the Bills as it was for the rabbits. New York recorded a 17-6 win. The Bills' quarterbacks were 14 for 35 in passing with four interceptions. In addition, Buffalo lost three fumbles to make it a not-so-grand total of seven turnovers on the day. Elbert Dubenion had the lone Buffalo touchdown.

The Bills lost two more games to fall to 0-5, and then something started to go right for the team. Buffalo went 7-1-1 the rest of the way to finish with a winning season.

Maybe someone found a four-leaf clover.

Budd Bailey is a retired sports reporter and editor at The Buffalo News. He is also the author of "Today in Buffalo Sports History." Learn more about the book here.

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