M&T Bank is now the official bank of ... the Jets - The Buffalo News

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M&T Bank is now the official bank of ... the Jets

The bank with the green flag is teaming up with Gang Green.

M&T Bank on Tuesday announced a multiyear partnership with the New York Jets, making M&T the official community bank of the team.

The dollar value and specific number of years of the deal were not disclosed. But the agreement expands on the NFL team affiliations the bank already has with the Buffalo Bills and Baltimore Ravens.

The deal also bolsters M&T's name in a market where the bank recently made bigger inroads through acquiring New Jersey-based Hudson City Bancorp.

"As the bank continues to build its business in the Tri-State region, this is a good partnership for us," said Chet Bridger, an M&T spokesman.

The bank has more than 150 branches in the tri-state region.

M&T's marketing relationship with the Bills goes back to 1985. And the bank created a partnership with the Ravens starting in 2003, as M&T built its presence in the mid-Atlantic region. M&T's name is on the Ravens' stadium, and in 2014, the bank announced a 10-year, $60 million extension of their agreement.

M&T over the past several years has stepped up its spending on advertising and marketing through all types of outlets, spending $87.2 million in 2016, up 66 percent from 2012, according to the bank's annual report.

M&T will be the exclusive provider of New York Jets-branded debit cards and will sponsor a variety of community programs, including supporting youth football and opportunities for kids to participate in special game day experiences. M&T and the Jets also will create a "small business showcase:" Participating small businesses will pitch why they deserve season-long sponsorship rights to the Jets, and one winner will be chosen.

Sample of a Jets-branded M&T Bank card.

M&T will provide fans who attend Sunday's home opener with a Jets flag, and fans will be able to pick up a Jets car magnet while supplies last at M&T branches in the tri-state region, starting Sept. 25. M&T will become the presenting sponsor of the Jets' training camp starting next summer.

 

 

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