Doug Whaley once said during a radio interview that football is a violent game he didn't think "humans are supposed to play."
As the former Buffalo Bills general manager figures out his next professional move, he has taken on the role of senior business adviser for a company that develops software and sensor technology used, in part, for sports injury prevention, according to Sports Business Journal.
Whaley told SBJ's Liz Mullen that his work with Pittsburgh-based Impellia is a "short-term deal." The firm was founded in 2015 by former NFL quarterback Charlie Batch, described in the piece as a long-time friend of Whaley.
Besides injury prevention, Impellia works with universities in the identification and development of technologies that can be used in sports performance and rehabilitation. According to SBJ, Whaley is advising the company from the team perspective on useful technology to pursue and develop.
“It’s something to keep me busy, keep my mind engaged, keep me around the game, but not in the game," said Whaley, who was the pro personnel coordinator for the Pittsburgh Steelers and has known Batch since the team signed him in 2002.
Whaley, who is known to still have three years left on the guaranteed contract extension the Bills gave him after the 2015 season, told Mullen he wasn't certain whether he would be working in the NFL next year.
"I am going to take this fall to regroup to see what direction I go in the future,” he said.