Ed Cunningham stepped down from his role as an ABC/ESPN college football analyst, the New York Times reported Wednesday.
The five-year NFL veteran no longer could handle sitting "in the cheerleader's spot" while brain injuries happened on the field below him.
He's believed to be the first football broadcaster to quit because of growing concerns over CTE.
Some have asked if I feel like a hypocrite for making money off football while decrying its health concerns.
The difference is Cunningham, who can afford to forfeit his six-figure sportscasting job because he produces decorated documentary films, was expected to promote the game and keep viewers tuned in as an employee for the sport's most important rights-holder.
Objective reporters, meanwhile, can provide a service by enlightening fans about the damage being done to players' brains.
Would I ever consider walking away? Truth be told, I don't enjoy games as much as I used to. But adjusting the focus toward stories such as Darryl Talley's and Bjorn Nittmo's feels like far more serious journalism these days.