New Era Field has added an Uber Zone at the Orchard Park stadium to help ride-hailing passengers and drivers find each other more easily.
The dedicated pickup zone will debut Thursday, just in time for the Buffalo Bills' preseason opener against the Minnesota Vikings.
The zone is marked with Uber signs just outside the stadium on the southeast corner of Abbott and Big Tree roads. The Uber app also will direct passengers and drivers to the designated pickup zone.
Fans traveling with Uber should open the app while leaving the stadium, then head to the Uber zone, New Era Field representatives said. A driver will call or text the rider to let him know which row he can find his ride parked in.
New Uber riders will get their first rides free, up to $15, when they use the code BUFFALOBILLS15.
Another Uber Zone is in development at KeyBank Center, to be used during Sabres and Bandits games, concerts and events at both KeyBank Center and HarborCenter.