For 23 years, the three-day jamboree known as Varysburg’s Jam in the Valley has cued up sounds country music fans find necessary to properly commemorate their Independence Day week celebrations.
The good news for this crowd: Year 24 won’t stray from the festival’s annual mission. The Labatt Blue Light-sponsored hoedown – headlined by Brett Eldredge and “Red Solo Cup” cowboy Toby Keith – is set for another iteration of its family style, fireworks-laden twang bash. And for those sweet on swigging suds under the shade of a Stetson, the early July lineup provides plenty to please.
Things will kick off with the rowdy fair of Buffalo’s Rough Stock at 4:30 p.m. July 6, then open up to two stages of live hootenannies and flag-waving favorites with Old Dominion, Cody Johnson and West Seneca native Eric Van Houten. Brothers-Osborne, The Church Sisters and another Van Houten set will join Eldredge to steer on July 7; and A Thousand Horses, Halfway to Hazzard, Sasha McVeigh and Maggie Baugh will lead to Keith on July 8.
Jam in the Valley: July 6 through 8 at Buffalo Hill Village Campgrounds (1629 Route 20A, Varysburg). Start times vary on all three days. Tickets available in three-day ($115) or escalating single-day increments at jaminthevalley.com