Red Siren will open Friday in the former Hero Burger location at Elmwood Avenue and Bidwell, shown here in January. (Robert Kirkham/Buffalo News)

Red Siren is calling on some additional star power to help open its second location, in the Elmwood Village this month.

George Brescia, a celebrity stylist and author of "Change Your Clothes, Change Your Life," is a stylist to the stars. He will be at the store's grand opening signing his book and giving private style advice.

The store's grand opening will take place at 5:30 p.m. May 23 at the store, 976 Elmwood Ave., in the former Hero Burger. Brescia will speak at the ribbon-cutting event May 23 and give makeover and style advice May 24 by appointment. The store's soft open is Friday.

It's owner Sharon Randaccio's second Red Siren location. The first, at HarborCenter, remains open. The store sells men's and women's clothing and custom Buffalo merchandise.

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