Thousands of donated gowns began arriving Monday morning at Shea's Performing Arts Theatre on Pearl Street.
The 12th annual program, sponsored by Colvin Cleaners and presented by Allstate Insurance, will distribute free gowns to Western New York high school students who otherwise could not afford a gown for the prom.
A large number of gowns will be available and will be distributed from 3 p.m. to 8 p.m. on Tuesday through Thursday. The young ladies will select a dress and have it fitted, dry cleaned, packaged and returned for free by Colvin Cleaners. Supporting sponsors are Reeds Jenns and Delta Sonic.